Fall semester:
Innovation and Strategy in the Digital Economy
This course will give students an introduction to central issues of innovation and strategy in the digital economy. I teach this course together with Lars Bo Jeppesen and Carmelo Cennamo. Topics covered include:
Open Innovation & Crowds
Big Data
Experimentation
Project Management and Product Development
This course will introduce students to the challenges of managing projects in general and product development projects. Topics include:
Product development processes & philosophies (e.g. Design Thinking, Design Sprints, Agile Development)
New product portfolios
Idea generation and selection
Spring semester:
Strategic Management
The aim of the course is to provide students with the theoretical foundations in the field of strategic management. I teach this course together with Grazia Santangelo and Madeleine Rauch. The topics I cover include:
Strategic Change
Technology and Innovation Management
Competitive Advantage and Differentiation
Previous courses:
Design Thinking
The course "InnoLab" is an interdisciplinary course focused on new product and service development with Design Thinking for business partners
Project partners include (among others): Wien Energie, Vienna International Airport, ÖBB, Beiersdorf, Zumtobel, Caritas
Startup Garage
In the course "Startup Garage" Student learn about developing their own start-up ideas into real business ideas
This course is a interdisciplinary class with students from TU Vienna, WU Vienna and BOKU Vienna
Advanced Innovation Management
In the course "Advanced Innovation Management" students learn about a specific form of open innovation, namely crowdsourcing, and gain hands on experience in participating and organizing crowdsourcing challenges
Collaboration Partner: Beiersdorf, Agorize.com
Business Model Innovation
The course "Business Model Innovation" focusses on developing new business models for business partners
Project partners include (among others): Verlagsgruppe News, SPS Speech Processing, Fluidtime
Business Planning
The course "Business Planning" centeres around developing a business plan for partnering Start ups
Project partners include (among others): guh.io, Domonda, iamstudent, C7 Sugar
Personal Skills: Communication
In the course "Personal Skills" students learn about different communication styles and different models of communication.